直接拿去用！99+EDM邮件标题，打开率升到50%不是梦！

· 约 23 分钟

上个月更新了篇EDM万字长文，每天都有很多新读者加好友，甚是欣慰。

很多读者都发来各种感谢。能在品牌独立站的路上跟大家一起同行，真的非常的开心，而且大家都非常同频。真的很棒！

确认过眼神，那是搞品牌独立站的同路人。

前几年跨境电商红利期基本只讲广告投放就可以，只要ROAS跑的正，基本上独立站就很稳。但是现如今，越来越卷的赛道上，仅仅关注广告投放是远远不够的，品牌经营必须要走的路，多维度流量生态系统的布局。很开心越来越多的卖家朋友开始关注用户经营，私域价值。

品牌要走的远，用户经营那是必经之路，这也是我坚持深挖EDM的原因。

上个月的文章，很多读者反馈还没看过瘾。那么今天再来99+邮件title，助力独立站邮件点击率一路飙升。

正题开始之前这句话先念三遍咒语。

邮件标题的唯一目的是打开率！

不要想着卖货，那是邮件正文要干的事。也不要高冷，EDM就是要拉近跟用户的关系。有持续转化的销售作用。

废话不多说，直接上干货。

超级有用的邮件标题列表。建议大家直接套用，比你自己硬憋好使。亲测有效，你懂得！

黑五类邮件标题

NEW DEALS added to our Black Friday offer!我们的黑色星期五优惠中添加了新优惠

Want to win big this Black Friday? 想在这个黑色星期五赢得大奖吗？

Early is (always) On Time

Pre-Black Friday Deals

Hurry - "Countdown to Profits" Starts Tonight!

Final Call | VIP Black Friday Exclusives

Here is a present just for you

Oops, Today’s Deal Just Got Better

Double the Power, Half the Price!

Black Friday Begins: Shop Early, Save More!

Super. Duper. Thoughtful

Black Friday: Less than 24 hours to go…

Go Grandpa Chic!

Black Friday Shopping Spree

SO MERRY: 25%+ off

Black Friday deals begin

This SALE is heating up

FOR YOU: Black Friday Sale Came Early…

Brand New Friday Freebies

Can’t wait until Black Friday? Save now…

一、Fear of Missing Out (FOMO)错过悔一年系利

  1. Warby Parker: “Uh-oh, your prescription is expiring”

奥哦，你的专属折扣即将过期

  1. JetBlue: “You’re missing out on points.”

你错过了一些关键点

  1. Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”

[紧急]你还有一天时间看这个了...

  1. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”

你的七个重点的计划即将在午夜跟你再见

  1. Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s

gone…”[仅限周末]在失效前赶紧来领

  1. Jersey Mike’s Subs: “Mary, Earn double points today only”

玛丽，今天积分双倍哦

  1. Guess: “Tonight only: A denim lover’s dream”

仅限今晚：牛仔爱好者的梦想

28.Quick. You have 25 minutes…

赶快行动，你还有25分钟。。。

二、Curiosity好奇欲。好奇，人性也。

  1. Manicube: “Don’t Open This Email”

千万别打开这封邮件！

  1. Grubhub: “Last Day To See What This Mystery Email Is All About”

最后一天看看这封神秘电子邮件的全部内容

31.Refinery29: “10 bizarre money habits making Millennials richer”

千禧一代变得更富有的10个奇怪的金钱习惯

32.Steal this effective marketing strategy (directly) from Elon Musk

（直接）从埃隆·马斯克那里借鉴这一有效的营销策略

33.Thrillist: “What They Eat In Prison”

他们在监狱里吃什么

34.Eat This Not That: “9 Disgusting Facts about Thanksgiving”

关于感恩节的 9 个令人厌恶的事实

35.The Hustle: “A faster donkey”

更快的驴子

36.Mary Fernandez: “a surprise gift for you! {unwrap}”

给你一份惊喜礼物！ {打开看看}

37.Our boss told us not to do this.

三、搞笑的邮件

If your subject line makes your subscribers laugh, then they’ll

simply have to open it. After all, have you ever read a subject line that

tickled your funny bone and you didn’t read it?

如果你的标题让你的订阅者发笑，那么他们就会 打开它。毕竟，您是否读过这样的主题行： 挠你骨头的痒痒了，你还没有读过这个吗？

  1. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on

a Wednesday.)现在哪里可以喝啤酒（星期三早上6:45 发）

  1. OpenTable: “Licking your phone never tasted so good”

舔你的手机，从来没有这么好吃过

  1. Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”

让我们感到自豪的交易（与我们的侄子史蒂夫不同）

  1. The Muse: “We Like Being Used”

我们喜欢被利用

42.*tap *tap, is this thing on?

*tap *tap，这个东西打开了吗？

43.Pay less for your next pair

  1. Travelocity: “Need a day at the beach? Just scratch n’ sniff your

way to paradise…”

  1. TicTail: “Boom shakalak! Let’s get started.”

  2. Thrillist: “Try To Avoid These 27 People On New Year’s Eve”

  3. Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly

Now.”

  1. Gozengo: “NEW! Vacation on Mars”

  2. The Hustle: “Look what you did, you little jerk…” (This one is a

hybrid curiosity/humor email.)

三、爱慕虚荣

We all long to be liked, accepted and even revered by others… it’s just a

part of being human. That’s why some of the cleverest subject lines use

vanity. To do this, you can either promise something that makes the

subscriber look better to their peers, or invoke the fear of being shamed.

我们都渴望被别人喜欢、接受甚至尊敬……这只是人性的一部分。这就是为什么一些最聪明的标题用这种。为此，您可以承诺一些使订阅者在同龄人眼中看起来更好，或者引起对被羞辱的恐惧

  1. Guess: “Don’t wear last year’s styles.”

  2. Fabletics: “Your Butt Will Look Great in These Workout Pants”

  3. Jeremy Gitomer: “How Have You Progressed Since the Third

Grade?”

  1. Rapha: “Gift inspiration for the discerning cyclist”

  2. La Mer: “Age-defying beauty tricks”

  3. Pop Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”

  4. Rapha: “As worn in the World Tour”

  5. Sephora: “Products the celebs are wearing”

四、贪婪

You may not think of yourself as a “greedy” person, but it can be really

tough to pass up a great deal… even if you don’t really need the item right

now. That’s why sales, discounts and special offers work really well in your

subject lines.

很难放弃很多东西……即使你并不真正需要该物品。这就是为什么销售、折扣和特别优惠在您的网站上非常有效的邮件主题。。

  1. Topshop: “Meet your new jeans”

  2. Topshop: “Get a head start on summer”

  3. HP: “Flash. Sale. Alert.”

  4. HP: “New must-haves for your office”

  5. Seafolly: “A new product you won’t pass on”

  6. Guess: “25% off your favorites”

  7. Rip Curl: “Two for two”

  8. La Mer: “A little luxury at a great price”

  9. Rapha: “Complimentary gift wrap on all purchases”

  10. The Black Tux: “Get priority access.”

五、数字

  1. Syed from OptinMonster: “63-Point Checklist for Creating the

Ultimate Optin Form”

  1. Syed from OptinMonster: “Grow your email list 10X faster with

these 30 content upgrade ideas”

  1. Ramit Sethi: “How to email a busy person (including a word-for￾word script)”

  2. Digital Marketer: “Steal these email templates…”

  3. Digital Marketer: “A Native Ad in 60 Minutes or Less”

  4. Digital Marketer: “212 blog post ideas”

六、痛点

If you really understand your buyer persona, you should know their biggest

pain points. Use those pain points to get subscribers to open your emails

by solving that problem for them.

Here are some examples of email subject lines that bring out the

subscriber’s pain points and offer a solution…

  1. Pizza Hut: “Feed your guests without breaking the bank”

  2. IKEA: “Where do all these toys go?”

  3. IKEA: “Get more kitchen space with these easy fixes”

  4. HP: “Stop wasting money on ink”

  5. Sephora: “Your beauty issues, solved”

  6. Uber: “Since we can’t all win the lottery…”

  7. Thrillist: “How to Survive Your Next Overnight Flight”

  8. Guess: “Wanted: Cute and affordable fashions”

  9. Evernote: “Stop wasting time on mindless work”

  10. Duolingo: “Learn a language with only 5 minutes per day”

七、Retargeting

Retargeting emails are sent to subscribers when they fail to complete an

action or a step in your sales funnel (e.g. when they abandon their cart, or

fail to purchase after their free trial). These emails serve to bring your

subscribers back to your sales process.

  1. Nick Stephenson: “How you can afford Your First 10,000 Readers

(closing tonight)”

  1. Bonobos: “Hey, forget something? Here’s 20% off.”

  2. Target: “The price dropped for something in your cart”

  3. Syed from Envira: “Mary, your Envira account is on hold!”

  4. Syed from Envira: “I’m deleting your Envira account”

  5. Ugmonk: “Offering you my personal email”

  6. Animoto: “Did you miss out on some of these new features?”

  7. Pinterest: “Good News: Your Pin’s price dropped!”

  8. Unroll.Me: “Unroll.Me has stopped working”

  9. Vivino: “We are not gonna Give Up on You!”

八、私人

According to a 2015 study by Experian Marketing Services, email subject

lines that were personalized by including a name boosted open rates by

29.3% on average across all industries. But including your subscribers

name is only one way to make your subject lines more personal. You can

also use casual language, share something personal, or use copy that

implies familiarity or friendship.

  1. Guess: “Mary, check out these hand-picked looks”

  2. Rent the Runway: “Happy Birthday Mary – Surprise Inside!”

  3. Bonnie Fahy: “Mary, do you remember me?”

  4. Kimra Luna: “I didn’t see your name in the comments!?”

  5. John Lee Dumas: “Are you coming?”

  6. UrbanDaddy: “You’ve Changed”

  7. Influitive: “So I’ll pick you up at 7?”

九、直截了当

When in doubt, make your subject line simple and straightforward.

Contrary to what you might think, these “boring” subject lines can actually

convert really well. The key to making this work for your list is to

consistently provide value in all of your emails. Don’t ever send an email

unless you have something important to say: always make sure your

campaigns are packed with value. If you do this, you’ll train your

subscribers to open your emails no matter what the subject line says.

Here are some examples of email subject lines that get straight to the

point…

  1. Al Franken: “Yes, this is a fundraising email”

  2. AYR: “Best coat ever”

  3. Barack Obama: “Hey”

  4. “[Company Name] Sales & Marketing Newsletter”

  5. “Eye on the [Company Name] Update (Oct 31 – Nov 4)”

  6. “[Company Name] Staff Shirts & Photos”

  7. “[Company Name] May 2005 News Bulletin!”

  8. “[Company Name] Newsletter – February 2006”

  9. “[Company Name] and [Company Name] Invites You!”

110.“Happy Holidays from [Company Name]”

111.“Invitation from [Company Name]”

写在最后，为什么可以写出来这么多邮件标题，赶快去订阅吧。竞争对手、行业独角兽、有趣的品牌、大牌、搞营销的软件、whatever，你要有足够的订阅数，才能有资源可以借鉴。再不济，chatgpt一下，也能写出来一排排。

那么邮件标题，你会了么？