是时候打感情牌了，品牌出海真诚的邮件涨价策略

一、把“特朗普的关税政策”变成你和客户的“共同敌人”。

这个观点刚刚听到谦哥的课启发的，哇塞简直绝了。

疫情的时候，美国人民很焦虑。那现在呢？美国人民也是水深火热的焦虑。而且这是难得你跟用户有了共同的敌人（关税），敌人的敌人就是朋友。so？

一下子拉近了跟用户的关系。这样做的好处是：

✅ 让涨价“不是我们的错”，而是“我们一起承担的难题”✅ 增强你和用户的“站在一起”的感觉（不是卖家 vs 买家，我们是伙伴）✅ 借力打力，把“中国产”话题做得更真诚、自然

<a id="s1"></a>比如📩 EDM 邮件模板：我们不是涨价，是一起“顶住”了

<a id="s2"></a>Subject / 标题：

If only we could fire the tariff guy ourselves...

<a id="s3"></a>Preheader / 副标题：

Spoiler: 90% of U.S. eBikes are made in China — and tariff rules are making it harder for all of us.

<a id="s4"></a>Hero Title / 大标题：

This isn’t about politics. It’s about your ride.

<a id="s5"></a>正文内容 / Body：

Hi [First Name],

Let’s not sugarcoat it — the tariff situation is getting tougher.

Over 90% of eBikes in the U.S. are made in China, including ours.And recent policies mean we’ve been hit with rising costs not because of what we do, but because of where we build.

We didn’t choose this path.But we did choose to keep delivering — with integrity, quality, and full transparency.

We’ve delayed this update for over a year, absorbing rising costs on materials, batteries, warehouse rent, and tariffs.

But to keep shipping your bikes fast, safe, and well-built — a small price increase is coming [May 1st].

No surprise emails. No fine print.Just a brand who still believes in telling the truth.

If you’ve been considering a ride, this is your gentle heads-up.

Thanks for being part of a community that rides smarter — and thinks deeper.

Together,— The [Brand Name] Team

<a id="s6"></a>CTA / 按钮：

Order before prices change

<a id="s7"></a>🔁 可选社媒文案（配图建议：工厂忙碌场景 + 美国仓发货照片）：

We don’t love politics.We love bikes.

But recent tariff decisions are forcing changes.Not just for us, but for every brand building solid rides for U.S. riders.

So before our prices adjust in May, we just wanted to be honest:

✅ Still made with care✅ Still shipped from our U.S. warehouse✅ Still delivered with heart

That’s our promise. Not our politics.

二、因为我们做了足够的准备，仓库还有点货，我们暂时可以不涨价策略。也就是温情的涨价策略。

<a id="s8"></a>策略一、温情型“涨价”策略（提前告知 + 理解背后逻辑 + 体现品牌担当）

<a id="s9"></a>✉️ 邮件标题：

We’ve been holding this off for a while…

<a id="s10"></a>📌 副标题：

But starting [xx月xx日]，some of our prices will change — here’s why.

<a id="s11"></a>💬 正文文案：

Since we started our U.S. warehouse program, we’ve kept our pricing stable — even as warehouse rent, labor costs, and packaging prices quietly crept up.

We know price changes are never welcome. That’s why we wanted to talk to you first, not surprise you later.

Starting [具体日期], the price of some models and accessories will increase slightly — usually just a few dollars.This allows us to:

Keep all bikes shipped within 3–5 days from our U.S. warehouse

Maintain our free shipping and return policies

Continue offering full spare parts support

If you’ve been eyeing a ride, now’s a good time before the adjustment.

Thank you for understanding — and for riding with us all the way.

❤️The [Brand Name] Team

CTA 按钮：Shop before prices change

<a id="s12"></a>策略二：坚定型“我们不涨价”策略（传达长期主义+品牌承诺）

<a id="s13"></a>✉️ 邮件标题：

Everything’s going up. But not us.

<a id="s14"></a>📌 副标题：

Why we’re keeping prices steady — even when it’s not easy.

<a id="s15"></a>💬 正文文案：

While warehouse fees, packaging costs, and domestic shipping expenses are rising across the U.S., we’ve made a choice:

We’re not raising prices.Because what matters more than margin, is trust.

We believe good brands grow with their riders — not at their expense.So for now, your favorite bike stays the same price.Same quality. Same fast shipping from our U.S. warehouse.Still made with care, still delivered with heart.

Thanks for being part of this ride with us.

❤️The [Brand Name] Team

CTA 按钮：See what’s in stock

<a id="s16"></a>🎯 温情策略的关键词建议：

“We wanted to talk to you first.”（提前告知 = 尊重）

“Because your trust matters more than our margin.”（长期主义）

“Small adjustment, big reason.”（涨价时体现责任）

“Same price, because your loyalty deserves consistency.”（不涨价时体现情感回馈）

这波世界级别的事件下，还有哪些好的温情牌可以和客户打的，你准备好了吗？

所以不要抱怨，如果你不够坚定，建议趁早出局。可以暂时蛰伏。

如果你自己坚定，那么用好这把温情牌，记住真诚是最好的套路。

这么好的谈资，赶紧用邮件跟用户互动起来吧~